Shopify store build
Platform: Shopify
Services: Custom Theme Development · Performance Optimization · Integrations
Alaska Gold Brand delivers wild-caught, sustainably sourced seafood straight from Alaska’s icy waters to your table. Their story celebrates craftsmanship, authenticity, and the power of nature — and they needed an online store that reflects exactly that.
We teamed up with their design agency to turn a beautiful concept into a lightning-fast, conversion-ready Shopify store built entirely from scratch.
Challenge
The agency had an incredible visual design — clean, coastal, and bold — but they needed a Shopify build that could bring it to life without sacrificing performance or flexibility.
The main challenges:
- Translating complex Figma designs into a high-performance custom theme
- Building content relationships (recipes ↔ products) to keep customers engaged
- Ensuring fast load times for a visually rich experience
- Keeping the backend simple and intuitive for non-technical editors
Turning ocean-fresh design into a lightning-fast Shopify experience
Plan
From day one, our goal was to make sure the site didn’t just look premium — it had to feel fast and natural to browse.
We worked closely with the design team to plan a modular, scalable Shopify theme and a smooth content structure that connects storytelling with sales.
Our approach:
- Convert the provided design system into a custom, maintainable theme
- Optimize every image, layout, and script for sub-second load times
- Connect recipes and products using metafields and dynamic sections
- Build reusable blocks so editors can easily create new landing pages
We wanted the experience to flow as naturally as the Alaskan waters their fish come from.
Solution
The result is a Shopify store that’s as clean and sharp as fresh sea air.
Every element — from interactive recipe pages to the minimal checkout — was built to enhance storytelling and drive conversions.
Key features include:
- Hand-coded Shopify 2.0 theme for speed and flexibility
- Linked Recipes ↔ Products to inspire cooking and simplify buying
- Custom navigation & modular content blocks for easy updates
- Dynamic sections for future campaigns without extra dev work
- Optimized global performance with image lazy-loading and clean code
A beautiful design deserves an equally elegant build — that’s where we come in.
Execution
We followed a tight, collaborative workflow with the client and their design agency:
- Code review and performance checks during each stage
- Live previews shared via development store for feedback
- Iterative testing across all major devices and browsers
- Smooth handoff with documentation and CMS training
The result was a flawless launch — on time, pixel-perfect, and fully optimized.
Results
- Load time improved by over 50 % compared to the previous site
- Deeper engagement with recipe-driven shopping flow
- Higher add-to-cart rates through contextual product linking
- A maintainable, flexible Shopify theme ready for future growth